Privacy Policy

Effective Date: October 24, 2026 Last Updated: October 24, 2026

Introduction

My Roo LLC (“My Roo,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, share and protect information through our website, myroo.rocks (the “Website”), and our personal food assistant service, in which you text an AI-powered assistant named Roo (the “Service”). By using the Website or the Service, you agree to the practices described in this policy.

Information We Collect

Information You Provide in the Intake Form

My Roo LLC stores only the answers you give on the sign-up (intake) form, plus a basic record of payments (your name, the amount and the date). That is the only client information My Roo has access to. An onboarding session does not add to what we store. We do not keep notes or other information from that session beyond the form.

On the intake form, you may give us:

  • Your name, email address, phone number and the phone numbers of household members you want notified (for example about deliveries)
  • Delivery addresses and delivery or pickup instructions
  • Household information, such as the number, names and ages of household members (which may include children) and pets
  • Dietary preferences, allergies, intolerances and foods to avoid
  • Preferred stores, restaurants, brands and products, and shopping, meal planning, delivery and reservation preferences
  • Technology setup details, such as your phone type, whether you use a Google Voice number, your comfort level with technology and which AI tools you have used
  • Which stores, restaurants, delivery apps and reservation platforms you want Roo to use
  • Other answers you choose to enter on the intake form

We do not receive, keep or store usernames or passwords. Your usernames and passwords are held in your own secure Grok Bot vault, which is gated by your own Grok Bot login. My Roo LLC has no access to it.

Messages, Photos and Voice Notes

Each client’s Roo runs in that client’s own Grok account. Your Roo conversations, including texts, photos and voice notes, live in that Grok account, not with My Roo LLC. My Roo never receives, keeps or stores those conversations. Grok (xAI) and its messaging providers process texts under your own Grok account and their own policies.

Information From Third-Party Services

Roo, running in your own Grok account, may access stores, restaurants and delivery services you connect there, such as order history, carts, receipts, prices, rewards balances, delivery status and reservation details. My Roo LLC does not receive or store that information.

Payment Information

We charge a one-time setup fee and, if you request it, hourly fees for additional help. Payment is arranged directly with My Roo, and we may later use Stripe. When you pay, we keep a basic record of your name, the payment amount and the date. We do not receive or store full payment card numbers, usernames or passwords. Payment methods you use with stores and restaurants stay saved in those services’ own wallets.

Automatically Collected Information

The Website is a static site hosted on Cloudflare Pages. We do not use analytics. The intake form uses Cloudflare Turnstile to check that a submission comes from a person. Cloudflare and Turnstile may process technical connection information, such as an IP address, to host the Website and run that check, under their own policies. My Roo does not keep an analytics profile of your visits.

How We Use Your Information

We use the intake form answers and payment records we hold to:

  • Set up the Service and contact you about it
  • Schedule onboarding. We do not store anything from that session beyond the form
  • Keep a basic payment record (your name, the amount and the date)
  • Keep business records, prevent fraud and protect the Website
  • Comply with legal obligations

Meal planning, carts, orders, reservations and the memory of your Roo conversations happen in your own Grok account, not in a record we keep. Allergy and dietary information on your intake form is used only to set up the Service. Roo can make mistakes, so please read our Disclaimer about checking ingredients and allergens yourself.

How Your Information Is Shared

We do not sell your personal information, and we do not share it for third parties’ own marketing or advertising. We share information only as described below.

Third-Party Services Used to Fulfill Your Requests

To carry out your requests, Roo, running in your own Grok account, shares what that account needs with the stores, restaurants, delivery apps, reservation platforms and pet retailers you use (for example your name, address, phone number, order details and delivery instructions). Those services handle that information under their own privacy policies. My Roo LLC does not receive or store your usernames, passwords or Roo conversations, and we do not send them.

AI Provider: Grok (xAI)

Each client’s Roo runs in that client’s own Grok account. Grok is an AI service provided by xAI, used through your own Grok subscription. Your usernames and passwords are held in your own secure Grok Bot vault, which is gated by your own Grok Bot login. My Roo LLC has no access to it. Your Roo conversations stay in your own Grok account, not with My Roo LLC. Grok (xAI) and its messaging providers process texts under your own Grok account and their own terms and privacy policy, which you should review. [Paul to confirm: Grok (xAI) is the AI provider, used through the client’s own Grok subscription.] Roo runs in your own Grok account, so how xAI handles and uses that data is governed by xAI’s own terms and privacy policy, which you accept when you create your Grok account. My Roo does not send client data to xAI itself.

Service Providers That Help Us Run My Roo

We use trusted providers to operate the Website and the Service, which may process your information on our behalf, including:

  • Cloudflare, for Website hosting and Turnstile spam protection
  • Airtable, which stores the sign-up form answers. The form posts directly from the Website (a Cloudflare Pages Function) to Airtable
  • Google Workspace, for email and for calendar booking of onboarding. We do not store anything from an onboarding session beyond the intake form
  • Payment arranged directly with My Roo, and in the future through Stripe

These providers may use your information only as needed to provide services to us and are expected to maintain appropriate safeguards.

Data Flow

When you submit the intake form, your answers are posted directly from the Website, through a Cloudflare Pages Function, to Airtable. Cloudflare hosts the Website, and Turnstile checks that the submission comes from a person. Google Workspace is used for email and for calendar booking of onboarding. We do not store anything from that session beyond the intake form. Texts, photos and voice notes are processed by Grok (xAI) and its messaging providers under your own Grok account and their own policies. My Roo does not receive them and does not save them to a client record.

Other Sharing

We may also share information if required by law or legal process, to protect the rights, safety or property of My Roo, our clients or others, or as part of a merger, sale or transfer of our business (in which case this policy will continue to apply to your information).

Text Messaging (SMS and iMessage)

By providing your phone number and texting Roo, you consent to receive text messages from My Roo and Roo related to the Service, such as questions, order and reservation updates, delivery notifications and confirmations. Message frequency varies. Message and data rates may apply. Consent to receive texts is not a condition of any purchase other than the Service itself, which is delivered by text.

  • Reply STOP at any time to opt out of text messages. Opting out will stop the Service.
  • Reply HELP, or email hello@myroo.rocks, for help.
  • Mobile phone numbers and text messaging consent are not shared with third parties or affiliates for marketing or promotional purposes.

If you ask us to notify other household members, you confirm that they have agreed to receive those texts, and they can reply STOP at any time.

Email Communications

We may email you about your account, onboarding and the Service. If we send newsletters or promotional emails, you can unsubscribe at any time using the link in the email.

Cookies and Tracking Technologies

We do not use analytics or tracking pixels. Cloudflare Pages hosts the Website, and Cloudflare Turnstile checks the intake form. They may use cookies or similar technology only as needed to deliver the site and run that check, under their own policies. You can control cookies in your browser.

Data Retention

We keep the intake form answers and payment records we hold only as long as needed for the purposes described in this policy, including while you are a client and for a reasonable period afterward for records, unless a longer period is required or permitted by law. [TBD: data retention period — e.g. 90 days after service ends] We do not hold usernames, passwords or Roo conversations. Usernames and passwords are held in your own secure Grok Bot vault, which is gated by your own Grok Bot login. My Roo LLC has no access to it. Conversations stay in your own Grok account.

Deleting Your Data and Your Privacy Rights

Depending on where you live, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Opt out of certain uses of your information

To make a request, email hello@myroo.rocks. We will respond within a reasonable time and may need to verify your identity. Deleting your information will end the Service. Information already shared with Third-Party Services (such as past orders) is held by those services under their own policies, and you may need to contact them directly to delete it.

Children’s Information

The Website and the Service are intended for adults 18 and older. We do not knowingly collect personal information directly from children under 13. Because the Service supports whole households, a parent or legal guardian may include information about household members, including children (for example names, ages, allergies and food preferences), on the intake form. By doing so, you confirm that you are the child’s parent or legal guardian and consent to our use of that form information to provide the Service. You can ask us to review, correct or delete your child’s information at any time by emailing hello@myroo.rocks. If we learn that a child has given us personal information directly, we will delete it.

Data Security

We use reasonable technical and organizational measures to protect the intake form answers and payment records we hold, and we limit who can access them. We do not store usernames or passwords. Your usernames and passwords are held in your own secure Grok Bot vault, which is gated by your own Grok Bot login. My Roo LLC has no access to it. We never ask you to send passwords, verification codes or card numbers by text message. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Health and Allergy Information

My Roo is not a healthcare provider and is not covered by HIPAA. Allergy and dietary information on your intake form is used only to set up the Service. Please do not send us medical records or other sensitive health information beyond what is needed for your food preferences.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date. If we make significant changes, we will let current clients know by text or email.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

My Roo LLC hello@myroo.rocks https://myroo.rocks